Preformed Line Products' Whiteboard Video

Whiteboard Video Storytelling

Preformed Line Products

August 30, 2017

Preformed Line Products (PLP), a global manufacturer of helical cables, needed an effective way to introduce how they came into being through their pioneering work in the power transmission industry. They envisioned a “whiteboard video,” and the team at A.M. Design Group brought it to life.

The project began with an in-depth review of PLP’s product development history. A storyboard outline of the client’s script along with sample renderings was the next step for the creative team. Once approved each sequence was illustrated, rendered, and animated in the client-approved whiteboard style. Pleased with the final outcome, the client is considering splitting the video into two separate pieces in order to maximize value.

Video is an increasingly popular medium for telling complex stories. A.M. Design Group continues to deliver powerful communication tools to simplify those messages. Let us know how we can help you with your next video project!