Versatile, simple and affordable is the magic behind the new Terex® RL™4 LED Light Tower. A.M. Design Group demonstrated those same qualities by delivering dual-media communication vehicles with very little product photography and no available video.
By cleverly using feature and benefit icons for the brochure and animating them for a video, the creative team delivered a powerful explanation of the light tower’s versatility. In fact, the greatest benefit may have been for the sales team who quickly understood the competitive advantages of this unique gasoline-powered light tower in a diesel-dominant market.
Reach out to the design team at A.M. Design Group with your next product launch challenge!