Example of Terex RL4 LED Light Tower product launch video at trade show.

Versatile, Simple, Affordable…

Terex

September 6, 2018

Versatile, simple and affordable is the magic behind the new Terex® RL™4 LED Light Tower. A.M. Design Group demonstrated those same qualities by delivering dual-media communication vehicles with very little product photography and no available video.

By cleverly using feature and benefit icons for the brochure and animating them for a video, the creative team delivered a powerful explanation of the light tower’s versatility. In fact, the greatest benefit may have been for the sales team who quickly understood the competitive advantages of this unique gasoline-powered light tower in a diesel-dominant market.

Reach out to the design team at A.M. Design Group with your next product launch challenge!

Example of Terex RL4 LED Light Tower product launch presentation on tablet.