Valtris manufactures polymer additives that improve flexibility, flame retardancy, lubrication and more to finished products. A.M. Design Group’s assignment was to design a new corporate identity.
Our creative team began with a three-dimensional supergraphic “V” that captured the physical qualities delivered by Valtris’ products. The typeface selected for the word Valtris complements the curvilinear form of the “V”.
Designing the logomark was only the beginning of the new visual brand. Implementation was critical because the brand had to be applied consistently across all communication vehicles. From business cards to clearly defined brand identity guidelines, A.M. Design Group helped Valtris to establish brand differentiation.