Our client approached us with a “relatively” challenging project: help blend two separately acquired financial institutions — now merged under a single new name — into the family with a fresh logo that reflected parent company genes. Beginning with an initial client meeting in December to final launch in May, A.M. Design Group’s brand pros researched, created and delivered a unique logo for newly formed First Mutual Bank that echoed its First Federal of Lakewood genes. The logo’s bright colors and appealing typography not only complement the parent bank’s brand, they also catch the attention of First Mutual Bank’s customers in the Ohio and West Virginia region it serves.
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