New Take on Traditional
Award-winning Cardinal Credit Union, which serves Northeast Ohio, reached out to A.M. Design Group with a request: modernize the organization’s logotype, potentially retaining enough design equity that it would still be recognizable to members and the community.
Cardinal’s marketing team sought input from branch managers, sharing that with A.M. Design Group’s creatives. The latter responded with multiple concepts, collaborating with Cardinal to refine and narrow the options before arriving at a final design. The result: a crisp geometric graphic, with the familiar profile of a cardinal bird clearly recognizable. The eye-catching logo has transitioned well to Cardinal Credit Union’s wide range of print, digital and display collateral.
A.M. Design Group has deep experience in logo development, encompassing a scope of styles and clients. Let’s start a conversation about your next logo project!