Eva Rothschild’s painted aluminum sculpture, “Live Edge” not only inspires visitors and staff at Cleveland Clinic’s Taussig Cancer Center, it also inspired the design of collateral created for the Clinic’s 2019 Oncology Nursing Conference.
A partner to Cleveland Clinic for event-material design, A.M. Design Group approached the conference project from a fresh perspective, influenced by Rothschild’s angular piece. While still observing Clinic brand standards, the A.M. Design team created print, display and digital pieces using a client-supplied dramatic crop of “Live Edge” imagery. The image captured the energy and nursing leadership represented at the event, while an on-brand green diagonal field offered design balance and spotlighted the event’s title and theme.
If your next event requires eye-catching, informative materials, the event-collateral experts at A.M. Design Group can help. Contact us to find out how!