Bound for Success
Via acquisitions, Parker had “pooled” a number of water maker brands, integrating them into its Water Purification Product lineup. Each brand had its own product bulletin sheets, and while those contained useful information, their bulletin-per-product format – and former brand identities – made for an unwieldy customer presentation. Updating brand identity and collecting the sheets into a bound catalog would solve the problem neatly. To make that happen, Parker turned to A.M. Design Group.
With 15 years of Parker experience, A.M. Design got the project in hand quickly. Up first was refreshing acquired products’ bulletins to conform to Parker identity standards; next was compiling everything into a saddle-stitched catalog that was then separated into commercial and consumer segments. The new piece featured Parker’s readily identifiable cover design; introductory pages noting Parker advantages; and a table of contents for quick reference to specific product bulletins.
Product catalogs are the marketing backbone of many companies, and A.M. Design Group has deep experience with them. Give us a call with your next catalog challenge.