In the case of a new product from Parker, the saying, “A picture is worth a thousand words,” would be more accurately revised to, “A 3D animated video is worth a thousand words.” That’s what A.M. Design Group delivered when Parker Hannifin’s Industrial Gas Filtration and Generation Division sought to explain how its Crystal-Aire®uv product works.
Using a client-provided product model and visual reference, A.M. Design created a brief video showing how the product cleans the air in enclosed, occupied environments using ultraviolet germicidal irradiation and high-efficiency filtration. While that process isn’t observable by the human eye, 3D animation made it clearly viewable. The 2.5-minute sales-presentation piece got high marks from the client, who called it an “absolute hit.”
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