P.K. Wadsworth truck

P.K. Wadsworth Heating & Cooling

Branding To Go

Because Cleveland-area HVAC company P.K. Wadsworth recognized that its yellow and blue service vehicles were, essentially, roaming billboards, they wanted to maximize branding impact with eye-catching graphics – and challenged A.M. Design Group to make it happen.

The winning concept blended the signature yellow with photography representing not only P.K. Wadsworth’s customers, but also showcasing its social-media star – general manager Tyler Wadsworth’s beloved dog, Taki — who can now be seen peeking out from the vehicles’ rear doors. A.M. Design directed all photo sessions (including procuring cheeseburgers to entice Taki to strike a pose), and managed all production, wrapping the project as successfully as the new designs wrap the P.K. Wadsworth fleet.

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Client:
P.K. Wadsworth Heating & Cooling
Services:
Design, Layout, Print Production and Photography Direction