New Name, New Identity
When a division of GrafTech International was acquired and renamed NeoGraf Solutions, LLC, the new owners and emerging leadership were presented with an opportunity to establish a new identity. And that’s how NeoGraf became a 135-year-old “new” company. Selected to be their branding partner, A.M. Design Group did a flash download of NeoGraf’s history, culture, competitive advantages, marketplace position, and successes.
Research in place, the team established clearly defined brand values and a creative brief. Design concepts that communicated NeoGraf’s essence through clean, modern, standout visuals and text were rapidly developed. Within two weeks, a cleverly designed identity was selected, fine-tuned, and presented to key stakeholders. The logo was enthusiastically received by the new owners as well as the NeoGraf leadership team.
A well-designed identity is the cornerstone of an effective visual brand. A.M. Design Group next established guidelines for applying the brand consistently across all NeoGraf print and digital marketing channels.
To establish a new brand — like NeoGraf Solutions — or to refresh your current brand, begin a conversation with our design team.