Building on a Heritage
Metal stamping and tooling company A.J. Rose approached its 100th year in business by approaching A.M. Design Group with a challenge: re-invigorate its logo with a streamlined design that communicated the manufacturer’s solid foundation while simultaneously emphasizing its “what’s next?” attitude of innovation.
A.M. Design jumped in quickly to develop and present options to A.J. Rose’s board members, who ultimately selected a design featuring clean graphics and bold typography. Its inverted triangle silhouette united aspects of the company’s foundation with its forward-reaching aspirations, forging them into an impactful logo with high visibility. The new look was carried through to the company’s stationery, literature, advertising and website.
To learn how A.M. Design Group can help mark your organization’s next important milestone with fresh creative, shoot us an email today!