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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


From Strong Roots

First Federal Lakewood
August 10, 2020

First Federal Lakewood celebrated its 85th year of service to Northeast Ohio by going back to its roots, figuratively. To commemorate the milestone, the community-owned bank tapped A.M. Design Group to craft a new logo symbolizing its growth and continuing service to the area while honoring its history. Knowing it was critical to retain the… Read More

A Remarkable Revisit

Cleveland Clinic
April 13, 2020

Much of Cleveland Clinic’s impactful work relies on generous donors that understand the organization’s value to the communities it serves, and to the healthcare community worldwide. In turn, Cleveland Clinic recognizes these donors by inducting them into its philanthropic 1921 Society at a special event held every two years. There, honored donors are gifted a… Read More

Bound for Success

Parker Water Purification
April 13, 2020

Via acquisitions, Parker had “pooled” a number of water maker brands, integrating them into its Water Purification Product lineup. Each brand had its own product bulletin sheets, and while those contained useful information, their bulletin-per-product format – and former brand identities – made for an unwieldy customer presentation. Updating brand identity and collecting the sheets… Read More

A Creative Approach to Elevating Awareness

Genie® Aerial Equipment
April 13, 2020

To elevate awareness of its products and name, Terex brand Genie® challenged A.M. Design Group to develop a fresh approach that reached beyond typical promotional materials. Genie marketing pros imposed few creative constraints on the project and instead asked for design elements that pushed boundaries to make products stand out in a more memorable way.… Read More

Picture the Conversions

December 20, 2019

“An infographic is worth a thousand words,” could be a modern take on the old adage, “A picture is worth a thousand words.” Why are these visual depictions of data so effective? In part, it’s because our brains process visual messaging differently – and more quickly – than they do text. And, visuals tend to… Read More

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