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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


Tri-C guideline brochure design solution.

Tight Deadline, Creative Solution

Cuyahoga Community College
October 29, 2018

You could say it’s Occam’s Razor, applied to creative work: Sometimes, the best design solution is the simplest. Such was the case when Tri-C asked A.M. Design Group for help with a quick-turnaround Advisory Committee guideline brochure. Because time and creative assets were in short supply, design team members deliberately kept the look clean using… Read More

Cleveland Clinic Quality Alliance annual report design.

Quality Alliance Annual Report

Cleveland Clinic
September 6, 2018

In need of assistance “revamping” the design for their Year in Review, Quality Alliance tapped A.M. Design Group’s annual report experience for a creative solution. As a data-driven organization, much of this report’s content is tables, charts, graphs and lists. Organizing the content for a smooth and comprehensible flow was one of the biggest challenges… Read More

Example of Terex RL4 LED Light Tower product launch presentation on tablet.

Versatile, Simple, Affordable…

September 6, 2018

Versatile, simple and affordable is the magic behind the new Terex® RL™4 LED Light Tower. A.M. Design Group demonstrated those same qualities by delivering dual-media communication vehicles with very little product photography and no available video. By cleverly using feature and benefit icons for the brochure and animating them for a video, the creative team… Read More

Lake Erie Graphics sales kit design brochure and example print piece.

Design that Sells

Lake Erie Graphics
September 6, 2018

Lake Erie Graphics, a full-service printer and digital graphics company, sought a memorable sales tool that delivered a strong message even after the call. The dream scheme was a cleverly designed leave-behind that not only showcased the company’s print capability and work, but also delivered fun promotional giveaways. A.M. Design’s Group’s creative team worked with the pros… Read More

Parker's new explainer video animation being shown on a desktop computer.

Explainer Video for the Win

Parker Hannifin
July 3, 2018

Parker Hannifin’s Grid Tie Division issued a challenge to A.M. Design Group: create a communications vehicle for an upcoming trade show to 1) showcase Parker’s Battery Energy Storage System; 2) make complex information simple and engaging; and 3) stress system benefits. In response, A.M. Design Group suggested an explainer video. With the client’s buy in,… Read More

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