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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


Parker's new explainer video animation being shown on a desktop computer.

Explainer Video for the Win

Parker Hannifin
July 3, 2018

Parker Hannifin’s Grid Tie Division issued a challenge to A.M. Design Group: create a communications vehicle for an upcoming trade show to 1) showcase Parker’s Battery Energy Storage System; 2) make complex information simple and engaging; and 3) stress system benefits. In response, A.M. Design Group suggested an explainer video. With the client’s buy in,… Read More

A close-up of Informa's infographic design.

Sweet Animated Infographic

July 3, 2018

At A.M. Design Group we’re naturally sweet on infographics — and naturally sweet is the message behind this client project, as well. More and more, consumers are cutting back on sugar and seeking sweet alternatives. The food industry is increasingly incorporating this trend into their offerings to keep up with the demand. In consideration, our… Read More

An advertisement featuring First Mutual Bank's new logo design and brand identity.

Identity Logo Design

First Mutual Bank
July 3, 2018

Our client approached us with a “relatively” challenging project:  help blend two separately acquired financial institutions  — now merged under a single new name — into the family with a fresh logo that reflected parent company genes. Beginning with an initial client meeting in December to final launch in May, A.M. Design Group’s brand pros… Read More

Man viewing Parker e-marketing campaign email on laptop.

e-Marketing Intro Gauges Which Way the Wind Blows

Parker Hannifin
May 10, 2018

Introducing a product into a crowded market can often be a challenge, even for a well-known global brand. That’s what Parker Hannifin’s Hydraulic Valve Division faced when introducing a wind turbine pitch-control valve to wind farm operators in the United States. Parker not only wanted to acquaint operators with the valve, but also wanted to… Read More

Carlisle's new trade show booth with lighting creating visual drama.

Visual Drama is Great Drama at a Trade Show

Carlisle Brake & Friction
May 10, 2018

A manufacturer of severe duty brake and friction components for OEM and aftermarket applications, Carlisle Brake & Friction, was headed to the 2018 HDAW (Heavy Duty Aftermarket Week) show. Their challenge: how do we draw attention to our booth and products when we’re one stop in a sea of visual over stimulation? The solution: create… Read More

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