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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


A Remarkable Revisit

Cleveland Clinic
April 13, 2020

Much of Cleveland Clinic’s impactful work relies on generous donors that understand the organization’s value to the communities it serves, and to the healthcare community worldwide. In turn, Cleveland Clinic recognizes these donors by inducting them into its philanthropic 1921 Society at a special event held every two years. There, honored donors are gifted a… Read More

Bound for Success

Parker Water Purification
April 13, 2020

Via acquisitions, Parker had “pooled” a number of water maker brands, integrating them into its Water Purification Product lineup. Each brand had its own product bulletin sheets, and while those contained useful information, their bulletin-per-product format – and former brand identities – made for an unwieldy customer presentation. Updating brand identity and collecting the sheets… Read More

A Creative Approach to Elevating Awareness

Genie® Aerial Equipment
April 13, 2020

To elevate awareness of its products and name, Terex brand Genie® challenged A.M. Design Group to develop a fresh approach that reached beyond typical promotional materials. Genie marketing pros imposed few creative constraints on the project and instead asked for design elements that pushed boundaries to make products stand out in a more memorable way.… Read More

Picture the Conversions

December 20, 2019

“An infographic is worth a thousand words,” could be a modern take on the old adage, “A picture is worth a thousand words.” Why are these visual depictions of data so effective? In part, it’s because our brains process visual messaging differently – and more quickly – than they do text. And, visuals tend to… Read More

Inspired Event Design

Cleveland Clinic
November 1, 2019

Eva Rothschild’s painted aluminum sculpture, “Live Edge” not only inspires visitors and staff at Cleveland Clinic’s Taussig Cancer Center, it also inspired the design of collateral created for the Clinic’s 2019 Oncology Nursing Conference. A partner to Cleveland Clinic for event-material design, A.M. Design Group approached the conference project from a fresh perspective, influenced by… Read More

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