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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


How Eight Becomes One

Westshore Seniors
March 2, 2018

Westshore Seniors, a collaboration of eight cities’ senior centers, had a singular vision: an events website that would provide each community’s seniors one portal into programs and activities from all eight centers. Such a project was without precedent, but A.M. Design Group was up for the challenge. To begin, our web team did extensive research… Read More

Engaging Direct Mail for an Education Campaign

March 2, 2018

In need of a direct mail campaign as innovative as the new Genie® Xtra Capacity™ boom lift family, Genie turned to the team at A.M. Design Group to bring their idea to life. Through discussions with the client, we realized the project required a piece that would pop – literally. They were looking for something that… Read More

Parker HVAC trade show display with new brand integrated.

Welcoming a New Brand

Parker Hannifin
March 2, 2018

When Parker Hannifin acquired respected CLARCOR Air Filtration Products, Inc., it resulted in the fusion of two great filtration brands. Parker charged A.M. Design Group with the task of not only bringing the new acquisition into the Parker brand, but also thoughtfully lifting CLARCOR’s strengths. Through a series of discussions, we gained insight into CLARCOR’s… Read More

NeoGraf Solutions' new literature - technical data sheets.

New Brand, New Literature

NeoGraf Solutions, LLC
January 22, 2018

Well-executed branding requires consistency across every expression – including sell sheets and technical data sheets. A.M. Design Group worked with NeoGraf Solutions, LLC to redesign over 100 pieces of literature, including a batch for translation into three languages. Such a large project requires a great deal of management on all fronts. A.M. Design Group worked… Read More

NeoGraf Solutions' new website, displayed on a tablet and a desktop computer.

New Brand, New Website

NeoGraf Solutions, LLC
January 22, 2018

Once our strategy and content team captured NeoGraf Solutions, LLC’s brand values, it was the A.M. Design Group web team’s turn to bring the new identity to life on the company’s homepage. Collaborating with our print designers, A.M. Design digital experts created an integrated design for the new website that worked well with everything from… Read More

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