Woman looking at Genie Interactive Tool on a touchscreen.

Educational Interactive Tool


June 1, 2017

With important changes to safety standards forthcoming, Genie, a Terex brand, developed a new line of Mobile Elevated Work Platforms (MEWP, formerly known as aerial work platforms) with industry-leading capabilities. How would they capture attention to explain the benefits of their booms’ operational capacity – the highest in the field? Genie reached out to the team at A.M. Design Group for an interactive tool that could be used at trade shows.

Using eye-catching videos and the latest web technology, A.M. Design Group built an interactive, game-like touchscreen presentation that effectively demonstrated the importance of capacity awareness. The final product was very well-received. In addition to being featured at trade shows – even in Europe! – the presentation was redeployed on Genie’s website, expanding the reach of this tool both nationally and internationally.

Are you challenged to capture your target audience’s attention? Shoot us an email! We’d be glad to be part of the solution.

View the interactive video or play the interactive.

Responsive web version of the Genie Interactive Tool.