The Checkpoint Stimulator/Locator, from Checkpoint Surgical, is a state-of-the-art medical device that uses electrical stimulation to help locate and identify nerves during surgery. To present the device’s functionality and advantages to surgeons and other health care professionals, Checkpoint Surgical turned to the print specialists at A.M. Design Group for creative assistance.
After discussing the project with Checkpoint to better understand goals, the A.M. Design Group team developed a crisp, clean look that spotlighted key information about the intra-operative device and helped readers to navigate easily through important features and benefits. In addition, the finished piece incorporated CheckPoint brand identity elements, making it a creative complement to other sales collateral items from the company.
Is there a challenging print project on your marketing agenda? Reach out to the creative professionals at A.M. Design Group for assistance.