Marketing pros know: companies have just seconds to make an impact at distraction-filled trade shows. That’s the conundrum Parker faced when seeking ways to explain a complex technology, quickly and clearly. The video animation experts at A.M. Design Group offered a solution.
The goal was demonstrating how Parker’s frac ball sealers for oil and gas wells could dissolve in wellbore fluids once work was completed. The process, which happens over time, had to be condensed into a video that captured the dissolve capability in less than two minutes. Using 3D animation, A.M. Design Group brought the client’s concept and CAD drawings to life, whittling down an hours-long process to just 90 compelling seconds.
The visual clarity offered by 3D and 2D animation can be an ideal way to translate complex subjects into almost-instant understanding. Give the animation pros at A.M. Design Group a call when you need a clear, succinct way to tell your product story.