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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


Crafting Compelling Sales Tools

Seaman Corporation
August 30, 2017

In the world of commercial roofing membranes, Seaman Corporation, with their proprietary knitted and woven base cloths and coating formulas, is the industry pioneer. Leveraging the technology and performance advantages of their FiberTite® product line, A.M. Design Group retooled and targeted the messaging specifically for the data center decision-maker. Our research included extensive interviews, a… Read More

Four factors that improve SEO and affect search rankings.

Getting to the Top of the Search Rankings

Hint: It’s Not as Simple as Keywords and Content
July 6, 2017

Guest Article by Pam Long, Senior Digital Strategist, True Digital Communications When you’ve been advising clients on search engine optimization (SEO) for more than 20 years, you hear a lot of theories, misinformation and questionable advice about what it takes to improve a site’s visibility on Google and other search engines. Everyone wants to be… Read More

Ferro Impact Awards design - cover and interior spread.

Impactful Awards Design

June 1, 2017

It’s always a privilege to work on annual projects, but that privilege comes with a challenge – making a regular occurrence feel unique and exciting. This is especially important when Ferro recognizes and rewards associates that personify the company’s values, behaviors, and leadership foundation. Ferro needed a fresh design to capture the exciting transformation that… Read More

Responsive web version of the Genie Interactive Tool.

Educational Interactive Tool

June 1, 2017

With important changes to safety standards forthcoming, Genie, a Terex brand, developed a new line of Mobile Elevated Work Platforms (MEWP, formerly known as aerial work platforms) with industry-leading capabilities. How would they capture attention to explain the benefits of their booms’ operational capacity – the highest in the field? Genie reached out to the… Read More

A poster from the Cleveland Clinic Caregiver Experience Survey poster campaign.

Caregiver Experience Poster Campaign

Cleveland Clinic
May 31, 2017

The Cleveland Clinic works hard to put “Patients First,” but also recognizes that this value is expressed most clearly through the company’s employees. The employees embody corporate values by their personal, compassionate work to benefit patients. In appreciation of and care for these caregivers, Cleveland Clinic came to A.M. Design Group for a poster campaign… Read More

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