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Compelling Design is a monthly news brief featuring A.M. Design Group’s creative work and industry insights. If you are interested in seeing our latest and greatest work, sign up below.


Preformed Line Products' Whiteboard Video

Whiteboard Video Storytelling

Preformed Line Products
August 30, 2017

Preformed Line Products (PLP), a global manufacturer of helical cables, needed an effective way to introduce how they came into being through their pioneering work in the power transmission industry. They envisioned a “whiteboard video,” and the team at A.M. Design Group brought it to life. The project began with an in-depth review of PLP’s… Read More

The Oasis Grower Solutions catalog design cover.

New Client, New Catalog Design in Record Time

Oasis Grower Solutions
August 30, 2017

Oasis Grower Solutions, producers of innovative plant media for growers, needed a fresh approach to a brand-new catalog design — and they needed it for an important trade show in three weeks. A.M. Design Group loves new client challenges, so we planned two weeks for design and layout, and one week for printing and delivery.… Read More

Crafting Compelling Sales Tools

Seaman Corporation
August 30, 2017

In the world of commercial roofing membranes, Seaman Corporation, with their proprietary knitted and woven base cloths and coating formulas, is the industry pioneer. Leveraging the technology and performance advantages of their FiberTite® product line, A.M. Design Group retooled and targeted the messaging specifically for the data center decision-maker. Our research included extensive interviews, a… Read More

Four factors that improve SEO and affect search rankings.

Getting to the Top of the Search Rankings

Hint: It’s Not as Simple as Keywords and Content
July 6, 2017

Guest Article by Pam Long, Senior Digital Strategist, True Digital Communications When you’ve been advising clients on search engine optimization (SEO) for more than 20 years, you hear a lot of theories, misinformation and questionable advice about what it takes to improve a site’s visibility on Google and other search engines. Everyone wants to be… Read More

Ferro Impact Awards design - cover and interior spread.

Impactful Awards Design

June 1, 2017

It’s always a privilege to work on annual projects, but that privilege comes with a challenge – making a regular occurrence feel unique and exciting. This is especially important when Ferro recognizes and rewards associates that personify the company’s values, behaviors, and leadership foundation. Ferro needed a fresh design to capture the exciting transformation that… Read More

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